WebWorks Intl' Search Engine Marketing Service
Building search engine friendly sites has always been a high priority for WebWorks Intl' as we continuously expand our resources to deliver higher levels of success. It is not always an easy task, since the search engine technologies and alliances are continuously evolving. However, when done properly, search engine marketing is the best online marketing investment a company can make. We offer a range of search engine marketing options to fit various needs and budgets. Most maintenance contracts are for a one-year term and include any combination of the following core components. Like our design services, our search engine marketing offerings are customized to every client’s needs, so call us to discuss options and pricing.
Keyword Strategy Development
The first step in any search engine marketing campaign is to determine what keywords will be most effective in delivering qualified leads to your website. Using our proven strategy, we will work with you to develop a targeted list of keyphrases that will have the best possible chance of delivering high volumes of qualified traffic to your site.
Site Content Optimization
The text content of your site is the single most important factor in your ranking on the search engines. We examine all text content on your site and edit it to improve the saturation of targeted keywords, meanwhile keeping in mind the audience that your site is targeted towards.
Search Engine Paid Inclusion
Inktomi Paid Inclusion
Inktomi's Paid Inclusion program is the only way to guarantee that your pages are indexed in MSN, AOL, iWon, HotBot, Overture, and other search engines that supply over 40% of all search results. Daily traffic information is supplied for the pages that are included in the Inktomi index.
Yahoo Paid Submission
We will make a professionally-written submission to this important directory. Because Yahoo is human-edited, acceptance is not guaranteed even after paying the flat fee, but our expertise allows us an extremely high rate of success.
Pay-per-Click Bid Management
Pay-per-Click (PPC) bids are available from several major search engines now, and can be an excellent investment if the right keyphrases are chosen. We can help set up and manage your PPC account to ensure that your listings are effectively generating qualified traffic for the money you spend on them.
Extensive Reporting
We can provide detailed individual or monthly reports on your ranking for you to gauge your site's progress in the search engines. The reports include rankings from all the major engines for your targeted keywords, and are simple and easy to read.
Ongoing Submissions & Ranking Profile
We can enable you to view submissions and rankings information online at all times during the term of the contract. This information is updated twice monthly and is presented in an easy-to-understand graphical format.
Consultation
We will provide consultation throughout the duration of the contract on domain specific search engine marketing questions.
Client Bulletins
From time to time we will provide bulletins detailing important changes in the engines and directories and how these changes may affect your site.
WebWorks Intl' also offers stand-alone site traffic reporting through Google Analytics and WebTrends Live. Call for more information - 708.691.1426